Trends in medical technology
Trends in medical technology are characterized by change caused by several external factors. Companies are facing challenges from the emergence of multiple direct and indirect competitors. There are also changes in distribution channels and upheavals in regulatory compliance. In addition, medical technology must shoulder the rise of the informed patient and the impact of technology on products and services. Bross supports companies in the healthcare and medical technology sector in successfully implementing legal regulations and digital business models. In Germany, the medical technology sector is a comparatively small industry. However, it is a very fast-growing and innovative sector. In addition to a few large companies, it is the approximately 1,200 small and medium-sized enterprises that make up the German SME sector. Bross’s clients include well-known corporations as well as smaller leading companies in the medical technology sector.
Other current trends in medical technology
Progressing digitalization
In the coming years, more companies will digitize and connect quality operations. New technologies such as advanced data analytics, artificial intelligence and virtual reality will be combined with quality management solutions. This new approach will help companies connect all quality processes. This will ensure end-to-end transparency across the enterprise and achieve new levels of performance and innovation. One key area is manufacturing. More companies will use mobile devices to provide the right information to the right people at their point of need.
Increased price pressure
Growing demand for healthcare services amid declining budgets is putting pressure on prices and is one of the biggest trends in the medical technology industry. Due to digitalization and access to information, patients, partners, insurers and the government want a higher level of transparency in pricing. They want to know what they are paying for. Politicians and the public are also more critical today and are taking a closer look. At the same time, the development of new technologies is becoming increasingly costly. That’s why new patents are often bought through company takeovers. In addition, physicians are joining forces and thus increasing the pressure on the medical technology industry.
